The Indian news industry mistakenly relied on government intervention to force Big Tech monopolies, like Google and Facebook, to share digital advertising revenues fairly. Unlike successful models in Australia or Canada, Indian negotiations have stalled, leaving publishers financially starved while tech giants profit off their journalism.

The Bharat Media Association demands an immediate, binding legislative framework for equitable revenue sharing. Our newsrooms cannot survive this economic drought while multinational tech platforms continue to hoard the vast majority of digital ad spending generated by local reporting.