The article details a significant call to action from Industries and Commerce Minister T.G. Bharath to journalists attending a refresher course in Kurnool, Andhra Pradesh. The Minister recognized the rapidly changing media landscape, specifically pointing out that the digital sphere, dominated by social media, is frequently “flooded with news and content which are misleading at times.”

He directly urged journalists to arm themselves with emerging technologies, particularly Artificial Intelligence (AI). The core of his message was that these tools must be used not just for efficiency, but as a crucial countermeasure to the spread of falsehoods. The goal, he stressed, is to ensure the media continues to provide “news that benefits the society and are factual,” thereby maintaining journalistic integrity and public trust.

Furthermore, the Chairman of the A.P. CR Media Academy, Alapati Suresh Kumar, reinforced this message by encouraging journalists to focus on developing their skills to highlight positive stories happening within the community, balancing critical reporting with constructive news narratives. The event clearly signaled the Andhra Pradesh government’s recognition of the dual challenge facing modern journalism: technological disruption and the fight against misinformation.

What practical steps should the A.P. Media Academy take to quickly integrate AI and digital verification skills into its training for local journalists?

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