In an age where technology can mimic reality, truth itself is under attack. Scammers are now using AI-generated deepfake videos of journalists to promote fake products and mislead audiences  blurring the line between authenticity and illusion.

Trusted faces, once symbols of credibility, are being digitally manipulated to sell lies. These synthetic videos exploit the public’s faith in journalism, turning truth-tellers into unwilling participants in deception.

Experts warn that this growing misuse of AI threatens not only consumer trust but also the integrity of the press  a cornerstone of democracy. When voices of truth are cloned for profit, the battle for factual storytelling becomes more urgent than ever.

As technology evolves, so must our vigilance. Because in a world where seeing is no longer believing, media literacy and accountability are the new shields of truth.