Digital Media: A Rapid Shift in Consumption
One of the most remarkable shifts observed in recent years is the rise of digital media. Online platforms, including news portals, YouTube channels, and social media-based journalism, are witnessing exponential growth.
Telangana has seen a surge in region-specific digital news platforms that deliver real-time updates and video journalism in the local language.
Digital media is increasingly being used by the government to communicate with citizens.
Official initiatives and public service announcements are now routinely disseminated through digital platforms, enhancing transparency and civic engagement.
This shift is driven by increased smartphone penetration and improved internet accessibility, especially in urban and semi-urban pockets.
The digital wave is also empowering freelance journalists, content creators, and small independent media houses, democratizing the flow of information.
