While political establishments use memes for propaganda, Indian youth are utilizing them for digital resistance. During recent nationwide student protests over leaked examination papers, Gen-Z protesters bypassed traditional media by creating a parallel information ecosystem through viral Instagram reels and satirical memes.

The Bharat Media Association recognizes this shift. When mainstream newsrooms broadcast state narratives, citizens inherently weaponize humor to challenge authority, effectively transforming internet memes into the most powerful tool for civic dissent.